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HI THERE, I'M MADHURI

Product Designer turning complex
ideas into simple, and scalable      experiences that users love
and businesses trust

TESTIMONIALS

What they’re saying

Madhuri has been a pleasure to work with.  She is a great communicator and can clearly explain her ideas to both technical and non-technical audiences. She is particularly strong in requirement analysis and interaction design. She is able to quickly and accurately identify the needs of users and stakeholders, and translate those needs into actionable design requirements.  She is a highly skilled and experienced designer who is a valuable asset to any team!

Bhavani Anandakrishnan

Senior Principal Designer, Dell Technologies

Madhuri has been an absolute pleasure to work with. Her dedication and collaborative spirit make her one of the most amazing colleagues I've ever had.  We accomplished a great deal together, and I will fondly remember our time working as a team. She consistently excels in everything she does, and I have no doubt she will achieve great things in the future.

Abhishek Katiyar

VP - Product, Propshare Capital

Madhuri single-handedly managed the entire Subex UX with elegance and calm during turbulent times. Despite the product's complexity and technical nature, she quickly grasped its nitty-gritties. She was very efficient and patient with all client communications, making her a great teammate to work with.

Nikita Wagh

UX Design Lead, UST Global (Moonraft)

HI THERE, I'M MADHURI

Interdisciplinary Product  Designer

With over 4.5 years in the digital design space, I've played a key role in scaling two fintech startups and crafted digital experiences for both B2B & B2C clients, focusing on mobile and web interfaces.

An Interdisciplinary designer, bridging the gap between ideas and business growth through digital experiences

About myself

I'm Madhuri, a Product Designer hailing from Bangalore, India. Over the past five years, I've worked with startups and global design agencies, crafting immersive digital experiences across diverse industries like telecom, healthcare, finance, real estate, IT and banking.

CLIENTELE

Experience with diverse brands

Designed versions 1.0 to 1.4 of the MyDell Mobile app, tailored for Dell customers and Small Businesses to manage their Dell devices.

Small business adoption of the MDM app, increased from 65 to 180 while the User Index score jumped from 3.4 to 4.1.

MOBILE APP

DESIGN SYSTEM

B2B & B2C

INVENTORY MANAGEMENT

SKILLS

What I Offer

USER INTERVIEWS

WORKSHOPS

UX AUDITS

Research

Led research planning, customer interviews, translation of qualitative and quantitative data into actionable product opportunities.

COMEPTITIVE ANALYSIS

USABILITY TESTING

USERFLOWS

PROTOTYPING

VISUAL DESIGN

Design

My approach blends systems thinking, prototyping, and iterative validation to deliver solutions that are scalable, accessible, and commercially viable.

SYSTEMS THINKING

INFORMATION ARCHITECTURE

PRODUCT STRATEGY

ROADMAPPING

JIRA

Management

End-to-end design delivery, shaping strategy, aligning cross-functional stakeholders, managing timelines, and communicating progress through documentation and org-wide demos.

EFFORT ESTIMATION

STAKEHOLDER ALIGNMENT

MY WORK

Featured Projects

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Loopio - Proposal Summary & Checklist 

Empowering proposal teams with strategic insights to identify risks, and high-impact asks to drive clarity from day one.

PRODUCT STRATEGY

B2B

GEN AI

WIP - Coming Soon

Dell - My Dell Mobile

A companion app that empowers Dell customers and small businesses to manage and optimize their Dell devices

MOBILE APP

B2B & B2C

DESIGN SYSTEM

Punjab National Bank - PNB One 

Rethinking the mobile banking experience for Punjab National Bank to 

enhance engagement & loyalty

MOBILE APP

FINTECH

CONCEPT DESIGN

UX STRATEGY

Subex - Network Asset Management

Redefining the user experience of Asset Lifecycle Management for global telecom providers.

DESKTOP APP

TELECOM

SAAS PRODUCT

UX STRATEGY

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CLIENTELE

Engagements with diverse brands

TESTIMONIALS

What they're saying?

Madhuri has been a pleasure to work with.  She is a great communicator and can clearly explain her ideas to both technical and non-technical audiences. She is particularly strong in requirement analysis and interaction design. She is able to quickly and accurately identify the needs of users and stakeholders, and translate those needs into actionable design requirements.  She is a highly skilled and experienced designer who is a valuable asset to any team!

Bhavani Anandakrishnan

Senior Principal Designer, Dell Technologies

Madhuri single-handedly managed the entire Subex UX with elegance and calm during turbulent times. Despite the product's complexity and technical nature, she quickly grasped its nitty-gritties. She was very efficient and patient with all client communications, making her a great teammate to work with.
 

Nikita Wagh

UX Design Lead, UST Global (Moonraft)

Madhuri has been an absolute pleasure to work with. Her dedication and collaborative spirit make her one of the most amazing colleagues I've ever had.  We accomplished a great deal together, and I will fondly remember our time working as a team. She consistently excels in everything she does, and I have no doubt she will achieve great things in the future.

Abhishek Katiyar

VP - Product, Propshare Capital

Let's Connect!

+91 9945560283

HI THERE, I'M MADHURI

Interdisciplinary Product  Designer

Product designer,crafting innovative & impactful digital experiences 

About myself

I'm Madhuri, a Product Designer hailing from Bangalore, India. Over the past five years, I've worked with startups and global design agencies, crafting immersive digital experiences across diverse industries like telecom, healthcare, finance, real estate, IT and banking.

WORK

Featured Projects

CLIENTELE

Experience with diverse brands

Bhavani Anandakrishnan

Senior Principal Designer, Dell Technologies

Madhuri has been a pleasure to work with.  She is a great communicator and can clearly explain her ideas to both technical and non-technical audiences. She is particularly strong in requirement analysis and interaction design. She is able to quickly and accurately identify the needs of users and stakeholders, and translate those needs into actionable design requirements.  She is a highly skilled and experienced designer who is a valuable asset to any team!

Bhavani Anandakrishnan

Senior Principal Designer, Dell Technologies

Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.

Bhavani Anandakrishnan

Senior Principal Designer, Dell Technologies

Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.

Bhavani Anandakrishnan

Senior Principal Designer, Dell Technologies

Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.

Led the end-to-end revamp of Subex's Network Asset Management product, positioning it as a leading solution for global telecom companies to reduce their capex & operational costs.

Achieved a 30% reduction in network management costs and improved financial accounting accuracy by 25%.

DESKTOP APP

SAAS PRODUCT

TELECOM

UX STRATEGY

Developed & presented the concept design for Punjab National Bank's new mobile banking app - PNB One, for retail banking.

Client conversion, resulting in a year-long engagement with PNB for multiple UX projects, thereby, generating substantial revenue.

MOBILE APP

CONCEPT DESIGN

FINTECH

UX STRATEGY

Designed solutions across operations, marketing, and investment functions at Propshare Capital, optimizing the overall investor experience.

Reduced investor onboarding time by 50% and increased user engagement on the platform by 30%.

MOBILE & DESKTOP

DATA VISUALISATION

FINTECH

UX STRATEGY

of digital transactions in India are conducted via UPI (Unified Payment Interface).

of digital transactions in India are conducted via UPI (Unified Payment Interface).

Here are some key findings:

Here are some key findings:

Fostering Business Growth through Creative Solutions

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