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WORK

Featured Projects

Designed versions 1.0 to 1.4 of the MyDell Mobile app, tailored for Dell customers and Small Businesses to manage their Dell devices.

Small business adoption of the MDM app, increased from 65 to 300 while the NPS score jumped from 5 to 8.

MOBILE APP

DESIGN SYSTEM

B2B & B2C

INVENTORY MANAGEMENT

Led the end-to-end revamp of Subex's Network Asset Management product, positioning it as a leading solution for global telecom companies to reduce their capex & operational costs.

Achieved a 30% reduction in network management costs and improved financial accounting accuracy by 25%.

DESKTOP APP

SAAS PRODUCT

TELECOM

UX STRATEGY

Developed & presented the concept design for Punjab National Bank's new mobile banking app - PNB One, for retail banking.

Client conversion, resulting in a year-long engagement with PNB for multiple UX projects, thereby, generating substantial revenue.

MOBILE APP

CONCEPT DESIGN

FINTECH

UX STRATEGY

Designed solutions across operations, marketing, and investment functions at Propshare Capital, optimizing the overall investor experience.

Reduced investor onboarding time by 50% and increased user engagement on the platform by 30%.

MOBILE & DESKTOP

DATA VISUALISATION

FINTECH

UX STRATEGY

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MY WORK

Featured Projects

My Dell Mobile

A companion app that helps Dell customers & Small Business get the most from their Dell devices.

MOBILE APP

B2B & B2C

DESIGN SYSTEM

Punjab National Bank - PNB One App

Tailored PNB mobile app for personalized customer experiences, enhancing engagement & loyalty.

MOBILE APP

FINTECH

CONCEPT DESIGN

UX STRATEGY

Subex - Network Asset Management

Redefining the UX for Network Asset Lifecycle Management

DESKTOP APP

TELECOM

SAAS PRODUCT

UX STRATEGY

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Loopio - Proposal Summary & Checklist

Empowering proposal teams with strategic insights to identify risks, and high-impact asks to drive clarity from day one.

PRODUCT STRATEGY

B2B

GEN AI

WIP - Coming Soon

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